The specialty agency for Digital Analytics.

In Risalto is an Italian digital agency with a high specialization in Digital Analytics.

In 2015 In Risalto [in ri’salto] created Tag Manager Italia, the first Italian competence center on Google Tag Manager, chosen by over 2200 web professionals.


Established in 2012 as a full-service digital agency, In Risalto has progressively focused on digital analytics.

Today the Tag Manager Italia division of In Risalto is widely recognized as the Italian center of excellence for training and implementation of Google Tag Manager (GTM).

In addition to the GTM specialty, Tag Manager Italia creates and implements data analytics strategies for established companies and institutions in various sectors (finance, fashion, retail, B2B, trade association, etc.)

With Project Andromeda, In Risalto is also an international player in the Software-as-a-Service business, offering a one-of-a-kind solution for the needs of digital analytics professionals.

Finally, In Risalto operates as a full-service digital agency for a limited number of selected clients.

In Risalto's founders and partners have been operating in the web business since 1999.

Services and brands

Consulting and implementation

Led by Matteo Zambon, international expert and official Beta Tester of Google Tag Manager, In Risalto’s team provides consulting, strategy and operations in digital analytics projects

Publishing, events and training

In Risalto has published the paperback technical manual "Google Tag Manager for beginners" in both English and Italian language. Matteo Zambon and other members of In Risalto’s team carry out teaching and mentoring activities at universities and high schools; they also participate as speakers at international events in the field of digital analytics.

Special projects

In Risalto operates as a full-service digital agency for a small number of selected customers.

Tag Manager Italia

TMI is recognized as the Italian center of competence for GTM. In addition, it is one of the international centers of excellence for the study and implementation of digital analytics at both strategic level (Data Strategy, Measurement Models, Data Models, etc.) and operational level (Google Universal Analytics, Google Analytics 4, etc.).

Project Andromeda

Approved by some of the leading digital analysts in the world, Project Andromeda is a software suite for web professionals that extends the features of Google Tag Manager and speeds up the work of digital analysts.


Verona Airport, Ariete,, Banca IFIS,, Brum Brum, Calliope, Collistar, Confartigianato Vicenza,, De Longhi, Esprinet, Evolution People, Vicenza Fair, Filo Blu, GoldenPoint, Grunland, Italia Online, Magilla, Marina Rinaldi, Olev, OVS - Oviesse,, Veneto Region, Samsung, Site by Site, Società Vicentina Trasporti, Stallergenes, Telethon, Triboo, Trovaprezzi, Wolter Kluwers and other brands subject to non-disclosure agreements, including a well-known team participating in the Formula One world championship.


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Registered office: Via Vecchia Ferriera, 59 - 36100 Vicenza VI - Italy | Head Office: Viale dell'Industria, 93 - 36070 Trissino VI - Italy
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